Breaking Dawn Has the Single Most Important Aspect of Marketing
On the 8th of August, I got up at 7 am and drove to Barnes and Noble to get a copy of the much anticipated “Breaking Dawn” Vampire book by Stephenie Meyer. I had been following the book since last summer when my sister, Becca, finally talked me into reading the series. She had been following Stephenie since before her major popularity with the book “Twilight”. I went home and sat on my couch from 8 in the morning until about 4 pm (which my husband was not too fond of, he doesn’t understand the relationship I have with books when I am reading). The book was very long, but I think amazing, mainly because of the background of the author and her ability to keep my attention for 8 hour spans.
Now I have read the reviews of the last book in the series and have some serious issues and opinions about what took place in this last book, both good and bad. I have the right mind to write them all down at this very second, but then thought, it has all been said before. Every single person has their opinion, positive and negative, and that is what makes the book a keeper. What I am most interested is about this author. I have done a ton of research on this woman and she is a complete unknown, stay at home mom, who had a dream, an idea and took it to the next level. Her idea was that that had been done before, a vampire book. When my sister had begged me to read this book, I was not going to do it. I was a “Buffy” and “Angel” fan (very embarrassed to admit) but another book about vampires, come on! But this book had something that marketing entrepreneurs need to capitalize on, something Kim Power Stilson calls, “The Grapevine”. This book had stay power because every single person you talked to said, “YOU HAVE TO READ THIS BOOK”. Hello, this is the sure power of tell all communication and recommendation. I think that any business can take from what Stephenie Meyer had to offer and see that the real power of advertising isn’t through complicated and expensive giant billboards and commercial advertising, but producing something that people talk about. Talk is cheap. And on the side note, don’t forget to listen to me live every Friday at 1 EST on “The Debbie Cluff Show”, we can talk about breaking dawn, we always do.
MARKET YOUR COMPANY STEPHENIE MEYER STYLE IN JUST 24 HOURS WITH THE HELP OF KIM POWER STILON AT WWW.POWERSTRATEGIES.TV. DON’T FORGET TO GET THE FREE EBOOK!
SIDE NOTE ABOUT BREAKING DAWN AND EDUCATION
What are the educational benefits of this book?
Besides just getting kids to read—and these are real page turners—the books can be used
educationally by looking at questions the texts themselves bring up (why are they so popular and is it good for girls to be identifying with Bella?) as well as linking them to other things we might be teaching, like religion and mythology.Bella’s character, what she is modeling for young women, is a good thing to explore. On the one hand, she seems to represent a step backward in terms of role models. She will marry very young, she is willing to exchange her humanity for an eternity with her boyfriend, she gets pushed around quite a lot, and she needs to be rescued frequently. On the other hand, she has redeeming qualities including her intelligence, her willingness to put her life on the line to save her loved ones, and her total acceptance of people society would label monsters (
By Amrisa Niranjin — School Library Journal, 8/1/2008)
Add comment August 14, 2008
debbiecluff
Tags: breaking dawn, debbie cluff, Google, grapevine, kim power stilson, links for learning, marketing, planetary streams, reading, stephenie meyer, teens, vampires, young adult readers
Found this Interesting
Going High-Tech with Tracking Student Progress
State education officials are looking to use an online system to track student progress. This way, students, parents, teachers, and administrators will be able to see attendance, grades, and test scores for a particular student or whole groups of students with just a click of a button.
Iron County School District was the first district in Utah to pilot the system starting in 2005. And the results look promising:
“I feel like we have moved light years in terms of looking at individual students,” said Iron District Superintendent Jim Johnson.
Thirteen districts in Utah have already used or will be using the system. They are: Iron, Wasatch, Beaver, Cache, South Sanpete, Kane, Garfield, Provo, Duchesne, North Summit, South Summit, Rich and Daggett.
If used properly, this new system for tracking student progress will empower parents to know how their kids are doing and help schools focus more on the needs of individual students. It could also be instrumental in implementing merit pay programs and increasing school accountability.
For more info…
- Schools to go high-tech with education records>> Deseret News, August 4, 2008
Add comment August 11, 2008
debbiecluff
Tags: debbie cluff, deseret news, education, high tech education, links for learning, NEA
Kim Power Stilson, Does it Again!
I finally finished and here we go! I call it Make, Bake, Shake, Rake & Fresh and it is the story of how a Woman turns 17 year dream into solution for small businesses.
July 26, 2008—Woodland Hills, UT & Dunmore East, Ireland
Kim Power Stilson, mother, at home entrepreneur and dual-citizen releases new education guide to give small business owners competitive edge to marketing their products online.
Kim Power Stilson literally delivered her third child while working in the corporate world. She wanted to spend more time at home with them so she developed a solution that helped her company gain 150% increase in name awareness taking them from 126th in the industry to top 3 in nine months, coming 60% under budget, bringing in $50 million in ordered sales and funding and . . . the real success, a promotion which “allowed” her to work from home a few days a week.
Hearing of her success her small business owner friends asked for her marketing help she knew there had to be a way for them to promote their products without the high corporate staff and price tag.
Kim came up with a plan she simply called, Make, Bake, Shake, Rake & Fresh and used that strategy to help her company, her clients and her friends succeed. Kim went on to become one of the first women to pioneer Internet talk radio and she helped over 107,000 people promote their products online. During this time her goal was always to find time to write a guide which would allow her to help thousands more. Today she is pleased to announce the release of her two new marketing guides and a workbook which allow any small business owner to quickly have a marketing strategy and the tools to promote their business online and traditionally.
Her guides, “24 Hours to Zero Down Marketing Strategy Guide and Workbook” and the “Get online Blog, Ping, Pod, Stream, Bookmark, Blast, Release, Wiki, Widget, Web, Link, Avatar, Tag and Twitter! What is it and how do I do it?” are now available with a FREE excerpt at www.powerstratgies.TV .
According to Kim, who now works at home very successfully with teenagers in the house says that every person can choose the life they want to lead and make money while doing it by marketing their business.
“Marketing is essential but it does not have to be expensive rocket science,” said Power Stilson. “Women and family-owned business can make money by marketing their products online and offline without a large budget and while at home. I worked through labor and delivery of one of my kids and my goal in life is to prevent any women from ever having to do that! I promise this will help.”
Both guides and the workbook are offered in Green-style online in a PDF version, as well as, a robust video, audio, Internet, Web, Social Media & Marketing certified education course. (Prices range from $240 – $2400 with certification.) For Free Media trial contact: Jack Brian or Anne Roberts Jack@powerstrategies.TV or anne@powerstrategies.com or 801-473-9174.
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About Kim Power Stilson:
Kim Power Stilson, award-winning marketing strategist and first women to pioneer Internet talk radio, is a social media and Internet marketing strategist who has helped over 100,000 small businesses promote their products online. Founder of Power Strategies, Inc., she is the Internet talk radio, host of “My Best Friends are Dogs and Bloggers” on Planetary Streams (Log on and listen at www.planetarystreams.com) and “Power Strategies, market your business to better bottom line!” talk radio show on MyExpertSolution.com. She is the founder of the Bluebird Sisterhood and her blog is www.myheartisinireland.wordpress.com and www.powerstrategies.tv. She loves to watercolor, play tennis, snow ski, write and be near the sea. She divides her time between California, Utah & Ireland.
Kim Power Stilson is the author of Women Buy Everything (Fall 200
24 Hours to Zero Down Marketing Strategy Guide and Workbook and Get online Blog, Ping, Pod, Stream, Bookmark, Blast, Release, Wiki, Widget, Web, Link, Avatar, Tag and Twitter! What is it and how do I do it? Her professional marketing background includes over 17 years experience and a proven track record of success. She has created marketing positioning campaigns based on her own copyrighted Make, Bake, Shake, Rake & Fresh marketing strategy to build name awareness and speed up the sales process hundreds of companies delivering award-winning campaigns to national and international audiences for at 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of $50 million plus. www.powerstrategies.tv.
About Power Strategies, Inc:
Power Strategies is a Social Media, PR, Web & Internet Marketing Strategies Company providing Education, Marketing Consultation and Public Relations Services to women and family owned businesses and corporations in the United States and Ireland. www.powerstrategies.TV. Google.
Add comment July 29, 2008
debbiecluff
Tags: debbie cluff, education, educator, Google, kim power stilson, links for learning, marketing coach, power, power strategies, sales marketing.
What Do You Want to Be When You Grow up?
I was out to lunch with a dear friend a couple of days ago and she asked me what my plans were for the future, career wise. It as an interesting question that I didn’t have an immediate answer to so I simple said, “At this time I am not sure as I am trying to figure out what I want to do”. Growing up, my father had never really settled on one job, so it seemed like a silly question to ask. I had always followed in his entrepreneur steps and always sensed that opportunity would knock. Was I wrong? or just naive in my thinking?
I pondered on that question for a couple of days and now think I have a solid answer to “what my future holds”. I began my career choice as many young teenagers do, the decision was made by my parents. My mom had 10 kids and I liked kids so teaching felt like the right career path. She had gone to school to be a teacher, so that is what I was mostly pushed into doing. My mom had always said it was a good choice for moms to be teachers, so I went that route, seemed like a work from home job, in some sense as teachers were always working from home. I taught for two years and decided I hated teaching, too much politics and social networking (in the non-online form). So I had to adapt to my surroundings and, as my mother would say, “See a need, fill it”.
I decided to do the next best thing to teaching, online tutoring and instant homework help. This was a definite “work from home” field with an “online marketing business” twist. I spent hours on end (remember the quote from Abe Lincoln, “if I had 6 hours to chop down a tree, I would spend the next 4 hours sharpening my ax”) learning about the internet. I learned how to social network, how to start my own small business, all about the SEO (Search Engine Optimization)and WWW (World Wide Web). I became a “preferred” writer on sites such as ezineonline.com and article city (they even sent me a mug at the end of the year for all my writing contributions). I found amazing business consulting sites (such as powerstrategies.tv and planetarystreams.com) that enabled me to bring my business to a successful money making company.
I am at a new stage in my life, but a lot of what my future holds depends on what I steps I decide to take in my life and how I strategically place my next pieces. I don’t think I was wrong or naive in not knowing that answer to what my future holds mainly because I am know I am able to do something with what I am giving. To quote the amazing President Abe Lincoln again, “During the Civil War the generals told the President that they had caught 6 cows and wanted to know what to do with them. He replied, “Milk Them”. So to the World Wide Web and those spending hours on Google trying to find the answer to what their future holds, just remember to take what you are given and find the easiest solution.
Add comment July 22, 2008
debbiecluff
Tags: abe lincoln, busines, civil war, debbie cluff, education, Google, home based business, internet media, kim power stilson, marketing, online marketing, president, world wide web
How I Won A Game of Mexican Train
I had one last piece, an orange number eight, and it was my turn to place. I looked at my husband who gently nodded to my train of dominoes and I then knew that I could place my last piece. There it was, a double orange eight, at the top of the train… a place I had forgotten about and the spot I could lay down my last domino. I cheered, it was Laurie’s turn, and with that squeal the group had known they lost, I put my piece down and WON! I was proud, my friends cheered and my husband laughed as this was our 9th time playing, and I had finally won my first round of Mexican Train. We played a few more rounds after my first victory, but as the title states, “I won A game of Mexican Train” (I did joke with my girlfriends that I would be Blogging about this the next day and here I am).
I joked with those around me, that I am not a winner of games. I actually, pretty much, loose every game I play (accept this one time last week, I totally killed everyone in Bowling on the Wii, who knew). I am a super good sport about it because even it I try to engulf my competitive side, I still loose, and then I am grumpy. Yet, as I basked in the glory of my won win, I thought about the quote, “I try to make all my failures seem like small triumphs”.
I was researching different keywords on Google, for my company, and found that the words “online marketing, moms, work from home, home based business, small business” were very popular terms (with a million plus hits a day) and seemed to represent what our society is trying to achieve. Everyone wants to be that ONE company who WINS their turn on the World Wide Web by having their keywords placed #1 on the Google or any Search Engine (or SEO as those geeks like to call it). We still have to remember that maybe just having one of our keywords placed is just as great as having all of them. So play the game of SEO, but remember that your time will come when you are #1 in the Search Engines (and it might not last J).
2 comments July 14, 2008
debbiecluff
Tags: 24 Hours to Zero Down Marketing, debbie cluff, Google, Hits, home based business, internet marketing, kim power stilson, Marketing Plan, Mexican Train, moms, online marketing, power strategies, Search Engine, SEO, small business, tyler cluff, work at home, work from home
How to Win Friends and Influence People
Each Mother’s Day the Boys and Girls in our congregation stand up and sing, “I know a name, a glorious name, greater than any other”. This song came to mind while I was advised to read the book by Dale Carnegie, “How to Win Friends and Influence People” by a wonderful associate. In this book, there are two entire chapters dedicated to the tactics and techniques in getting people to like you all based on remembering a person’s name. Mr. Carnegie speaks about President Roosevelt’s ability to recall the names of his entire staff and the secret behind Andrew Carnegie’s success simply being to remember names of everyone he met. He states, “The executive that tells me he can’t remember names is at the same time telling me he can’t remember a significant part of his business and is operating on quicksand.” These chapters got me thinking about how names and people have impacted my life.
When I was in the 11th grade we had to do a report and I choose the topic, “Etiquette”. I remember that the queen of Etiquette, Emily Post, had spoken of the importance of remembering a person’s name. To this day, I always try and spell the person’s name in my head upon introduction or/and if I don’t remember somebody’s name when I am introducing a person I say, “He/She has the most interesting name, can you please spell it for so and so” It seems to work great, unless they have the name Sam or Bob, then I think they catch on to my lack of remember their name. If Emily Post, President Roosevelt and Dale Carnegie strongly suggest the importance of remembering names, then there has to be something to it.
When I was teaching elementary school, one of the most effective ways to teach a child is to learn and use their name daily in the classroom. While I was teaching 1st grade, I made sure to say each students name, 3 times a day, I have to add that I did tally for the first couple of times, but then it became habit (Yelling or Scolding the Student didn’t count). It was fun to have parents of the shy students come into the classroom because they always would tell me that their child loved being in my class, and I would simple tell the parents that they really just liked the attention and positive reinforcement of me saying their name repeatedly throughout the day. My kids LOVE it when I say there names and I secretly think they like to mimic me and overly use my name in vain.
So how important is it in remember names? Today I took the challenge to call every person I met by their first name because how important is a name?
I started off the day on a bad note. I was calling for my daughter Audrey to come downstairs and pick up her toys and on repeated occasion (which I seem to do over and over again) I kept yelling my 2 year old Emma’s name instead. Finally Audrey looks at me and says, “Mom, I am Audrey”. I instantly flashback, to my mother, who had 10 children, and would always get our names wrong, not only would she get the name wrong, but she would call us up to 7 names before she would look us in the eye and say, “You are the one”. The name calling would go something like this, “Katie, Beth, Christina, Jacob, Rebecca… whatever your name is, I am looking at you, get over here”. I have to confess that sometimes I call my son, Ben, my brother’s names… “Matthew, Jacob, Justin, Mike, Nick, BENJAMIN!” Audrey did eventually clean up her mess, but then she does give me that look… the “not again” look that I am sure I gave my mom.
I then get a call from my cousin, Julie, and she instantly says, “Hi Devin” (Devin is her husband) we laughed and she corrected herself. The rest of they day I greeted people by their first name, remembered to say, Thank you Liam, to our waiter and even got to know the window cleaner, Blair. I met Tyler at Mavericks who takes my money for soda and Chris who gave us dessert after our date night. I asked everyone I met, “What is Your Name” and with a HUGE smile they would tell me.
I sat back and wondered if, by saying their name, I had made an impact in their life (my husband did say I most likely had made them feel all warm and tingly inside, but he does have a sarcasm history) or if they thought I was a crazy lady going to stalk them in the future. I will never know the impact of knowing the names had on the people I met at this exact time, but you can bet that I am going to keep it up and try to aspire to the greats by remembering the names of people I encounter. It is a great habit to get into, putting others first. I have to remember that people like to feel important and a name brands them with who they are and what they want to become. Everyone wants to aspire to be wonderful and maybe by having a strange lady at the drive through know just a little about you can inspire confidence to be better. So going back to the song the kids sing in the congregation at Mother’s Day, “I know a name a glorious name, sweeter than any other”, I can truly say that I know a lot of names and each name is sweeter than the next.
1 comment July 12, 2008
debbiecluff
Tags: aspirations, dale carnegie, debbie cluff, education, emily post, friends, links for learning, mother's day, names, teaching
This Book I Read…
I get books in the email from different publishers wanting to come on my talk radio show. I usually look at the title and try to read each and everyone I get, which isn’t always that possible when they come 3 a day for 5 days straight! All I have to say is thank heavens UPS is not opened on Saturday and Sundays!
I started to read this book, which was a bit interesting and lost my attention about 3 pages in, but had one great quotes which I would like to present to the bloggers. These quotes were on a “wish list” of things this woman wanted in her life. This quote is:
1. I want to see failure as a small victory.
That “wish list” items I has now been added to my “to-do” list. As a 32 year old mother of 3, an educator, a wife, a friend, an entrepreneur, etc. I have had and will have so many failures in my life. I must confess, at this time in my life, I feel the failures are far exceeding the successes. I am surrounding by amazing people who are able to do the most remarkable tasks! And while I watch these amazing people, I question whether I will ever be able to have those opportunities and feel success with myself.
But I have to remember with each failure comes something new, a new opportunity, a new friend, a new means of income which really is a small victory for this woman who always feels inadequate to those around her. Maybe I am one of those woman who has always seen my small fortune as a grand entrance into a new education. So I am thankful for all my failures, even the smallest of small, becuase they have made me who I am!
Add comment July 2, 2008
debbiecluff
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